Most people know me, first, by my accomplishments. I have a PhD in Social Psychology. I led a User Experience Research team at Facebook and was part of bringing Facebook Stories to 2 billion people. I was the Director of User Experience Research & Design at Microsoft Yammer. I’m a Level 3 Internal Family Systems Practitioner and Elite Certified Neurotransformational Coach.

These accomplishments capture a few important things about me: I’m a high-performer, action-taker, scientist and experimenter, expert in the human experience, and a trauma-informed transformational leader who strives to make a difference — whether in a single person or on the scale of billions.

But they don’t capture how I created that success. Or how the way I create success has changed over time.

Until a few years ago, joy wasn’t on my radar. It wasn’t even in my vocabulary. And even if it had been, I wouldn’t have seen it as relevant to business or professional success. I bought into hustle and grind culture. I believed my worth depended on titles, promotions, money, and other external measures. I was constantly looking outside of me for who I was supposed to be and how I was supposed to do things. Quite frankly, I was miserable, burned out, and completely disconnected from myself.

When I started my business, I vowed to change that narrative. I may not have called what I was looking for “joy”, but in retrospect, that certainly was my goal. Yet I quickly found myself in familiar traps: seeking validation through revenue numbers and full-client rosters, and looking outside of me for who I was supposed to be as an entrepreneur and coach. 

Deep down, I did not yet believe that following my joy could create success. In fact, I was terrified that it would sabotage it. But I hit a point where I decided I’d rather have my business fall apart while being joy-full AF than continue creating success through misery. As soon as I began to put joy first, I realized just how wrong I had been — Joy is the key to an impactful, properous, and long-term sustainable business!

When I say chase joy, I don’t mean positive vibes only. Or that everything is sunshine and rainbows. It’s a richer and deeper experience than that. Which is one reason, I prefer to call my business joy-full, rather than joyful.

Joy-full is doing the things that make you come alive, even when they are challenging or make you want to pull your hair out.

Joy-full is feeling connected to yourself, other people, spirit, or even a sense of purpose.

Joy-full is being in the vulnerable messiness of your humanity. It’s in befriending all parts of yourself and letting them all have a seat at the table, even when you wish you could stuff them down and bury them away.

Joy-full is being in your genius and playing to your strengths. It’s in seeking more and more ways to align your business to those while leaving everything else behind or up to other people who can help.

Joy-full is being courageous, confident, and fully in your power. 

Joy-full is allowing, acknowledging, and pursuing your deepest desires. Even when you know you won’t be able to have them all come to life.

Joy-full is knowing that joy is an endless resource within you that you can tap into at any time. It does not depend on external circumstances.

These days, I am all-in on my joy.  When I align my business to who I am, what I care about, how my mind works, and how I work best, I take on greater challenges, am a stronger leader, and create more change in the lives of my clients and community.

Like me, my clients have a mission around creating positive change. They are service-based business owners (e.g., consultants, therapists, CPAs, financial advisors, digital course creators, coaches, etc.), startup founders and leaders, nonprofit executives, creatives, and activists. 

That’s my commitment to you. To see and hear you, and do everything I possibly can to understand you. To believe in you when you don’t. Remind you of how powerful you are when you forget. See and say what nobody else does — I don’t hold back.

I help you dream bigger than you ever have. Develop unshakeable self-trust and confidence. Connect to your intuition. Have more courage to do things that scare you. And, most importantly, make the change you want to in the world without sacrificing your health and well-being.

If you’re ready to cultivate a joy-full AF business (and life) and make a bigger difference in lives of the people you and your organization serve –I want to hear from you.